Gipsy

case

MOTO

When the global mobile and technology giant Motorola needed a creative, agile, and straightforward supplier capable of keeping up with its fast-paced demands, the solution simply wasn’t available on the market.

Four years later, our delivery model has generated such impactful results across various touchpoints within the company that each year we’ve expanded our reach, now delivering various key communication materials across more than 52 countries.

Global

Reach

35 days

Average Dev Time:

Eleven

Total Deliveries in 2024

Eleven

Broadcast globally across traditional media (TV) and online platforms, sizzles are the key communication assets for Motorola’s product launches.

Today, Gipsy is responsible for all Moto G and Moto E devices, averaging 12 major launches per year.

Our production process includes the creation of renders, CGI animations, graphic elements (motion), editing, and post-production.

CGI

Full 3D

animations ads

Pre-production material with global impact for Motorola. This product study considers key elements and central selling points, ensuring that all other company materials align with the direction set by this design and its tagline, as conveyed in the concept ad.

Pre-production material with global impact for Motorola.

This product study considers

key elements and central selling points, ensuring that all other company materials align with

the direction set by this design and its tagline, as conveyed in

the concept ad.

Concept Ad

KEY

VISUAL

A suite of printed materials that form

a comprehensive communication package to guide and supply regions with ready-to-use assets, accelerating the regionalization process.

The BTL (Below The Line) delivery includes

the creation of 15 different assets with various format adaptations, playing a critical role in the

sales conversion efforts across the more than

52 countries served by the company.

A suite of printed materials that form

a comprehensive communication package to guide and supply regions with ready-to-use assets, accelerating the regionalization process.

The BTL (Below The Line) delivery includes

the creation of 15 different assets with various format adaptations, playing a critical role in the sales conversion efforts across the more than 52 countries served by the company.

COUNTRIES

POS Materials

COMKT

STATIC

ANIMATED

The deliverables range from static assets for print and general online use to 3D videos and animations that fuel Motorola's social media and online trade.

These deliverables tap into multiple teams across the agency.

The deliverables range from static assets for print and general online use to 3D videos and animations that fuel Motorola's social media and online trade.

These deliverables tap into multiple teams across the agency.

POS Material. A video created specifically for the mobile phone market, displayed directly on the device at the point of sale.

The production focuses on videos with extensive use of renders and 3D animations.

Its purpose is sensory: to assist the sales process in regions where consumers need to understand the tactile feel of the device without physically touching it.

SCREEN
SAVERS

Static materials (PDFs) and animated content (videos) that inform over 200,000 salespeople around the globe.

GIPSY's training demand focuses on boosting engagement among sales teams worldwide with each product launch, regardless

of their level of direct involvement with the company.

TRAINING

200k

Users

200k Users

GIPSY's training demand focuses on boosting engagement among sales teams worldwide with each product launch, regardless of their level

of direct involvement with the company.

GIPSY's training demand focuses on boosting engagement among sales teams worldwide with each product launch, regardless of their level of direct involvement with the company.